What are your customers like? What matters to them? What types of motivation and emotion influence their daily decisions? ipi prefers to answer these and similar questions by conducting qualitative surveys. To this end, we employ a particularly wide range of methods for detailed analysis and implementation of recommendations.

Profit from the experience and competency of ipi to meet your discussion, in-depth interview, and exploration requirements. We can also conduct additional ad-hoc surveys or laboratory tests to further back your results. Decide right!

Overview of our qualitative portfolio of methods:

  • Online forum discussions
  • Focus groups
  • Individual exploration
  • Workshops
  • Ethnography, online ethnography