Are you looking for just the right claim to convince your target group about the benefits of your product? Perhaps you already have several but need help making a decision? Look no further than ipi, whose experienced experts will determine the ideal claim for you.

Our claim tests are not only comprehensive and provide insight into the perceptions of your target group, but can also be used as a means of protection should a competitor threaten to take legal action. Decide right!

We carry out the following tests:

  • Concept tests
  • Prototype tests
  • Benchmark tests