services & methods
Claim Tests
Are you proud of your new product and confident that it’s miles ahead of the competition? Or are you still looking for the perfect advertising message to successfully position your product on the market? In both cases, it is crucial for you to communicate the benefits of your product clearly and convincingly. The results from claim tests and claim support studies play an important role in this.
how can you back up your advertising claims?
A claim test yields robust study results
With a claim test study, you will gain valuable insights into how best to promote your product and which features in particular go down well with your customers. Use this opportunity to put your product in the spotlight, stand out from the competition and convince customers with strong advertising messages. Our robust study results will help you accomplish this.
The unique opportunity to have your product tested in our product test laboratory as well as our consumer test studio will provide you with an unrestricted, objective view of your product.
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build trust & convince customers with scientific results
How you can Benefit from an ipi institute claim test
transparency
These tests provide transparency and build credibility thanks to scientific investigations.
trust
Build customer trust by truthfully advertising the benefits of the product.
convincing messages
Scientific evidence of the safety, quality and performance of your product can win over even sceptics.
value of evidence
You will be able to back up your statements should your competitor warn you about any inaccurate or misleading statements.
Security
You can compare your product to its competitors with peace of mind, because statistically significant results will also ensure it stands up in court.
ipi is always the right choice, whether it’s a clinical study, survey or technical test
Clinical studies
Clinical studies examine the objective efficacy of products over a set time frame. Test subjects use the product under controlled conditions to obtain comparable test results. For example, the cleaning performance of toothbrushes can be tested and verified over a period of time by taking samples of plaque levels before and after brushing.
Product Application test
In an application test, consumers are asked about the performance of a product. This enables claims to be explicitly queried and directly compared with the product’s fitness for use. If data analysis indicates a statistically significant high level of agreement, the claim is considered confirmed. When reference can be made to the underlying study, the claim can then be used in marketing without hesitation.
technical test
The ipi institutes use simple technical measurements, lengthy series of measurements or endurance tests with complex measurement setups to provide scientifically sound test results that can stand up to scrutiny at any time. This is the perfect opportunity to create advertising claims which are supported by robust data.
benefit from ipi expertise
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Guido Lorch
Deputy Director – Customer Relations
Have your product put through comparative testing and request a customised proposal for a claim test or claim support study – decide right!